Salvaging misplaced and forgotten backlinks is one of the most efficient and easiest methods of link building. By digging into the catacombs of well-established websites, you might find useful links that might help you to build your brand name. Garret French in his famous essay Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links deconstructs this process into several gradations which must be followed for link reclamation.
1) Refurbish Links from pages that are broken or have multiple redirects
You might come across some interesting cases:
Utilize all 300 level-redirects, and 400 to 500 level-server-response-errors. You can create two separate lists under which you can clearly chalk down the peculiarities of both categories.
For those pages which show a server error, investigate the backlink data to identify the problem. This is an easy task as the problem can be easily identified by running a bulk backlink-checker like the Use Fresh Index Setting provided by Majestic SEO.
In case of redirected links, a checker tool is available for checking header tags that have been re-channeled. You might just discover tons of trusted backlinks that have been collected over the years. While conducting this search, you might have to re-run the data to work your way through the nested links to reach the original page. Once you have identified all the redirected links to their original page, check them through the backlink checker.
2) Utilize the encrypted links on your page for better results
This method necessarily entails that you survey your site for orphaned pages and ancient content like:
Once you have enlisted these domains, directories and pages, check them for relevant backlinks. If you find any, then redirect the links to the latest version of pages providing information about your company and business.
Sidebar: To access the quality of a link, it is necessary to access to the concerned site. But for security purposes, arbitrary accesses to the backend are not allowed. In such cases, the best option is to conduct a basic crawl and carefully study the indications made by the search engine for making a basic assessment of the website from which you have gained a backlink.
3) Re-channel the Linkrot Backlinks
Other than the above mentioned issues, backlink profiles undergo a natural rotting process. Pages with redirections to your website will naturally be obliterated, and reclaiming these lost links are an easy way to build an effective canvass.
This process can be undertaken occasionally, or re-iterated frequently if you have a large site to manage.
Two methods of doing this are:
Link-tracking Script: Create a customized script for tracking relevant backlinks, especially if you have paid for it.
Excel: Maintain a sheet which records all your InBound Links as this will facilitate you in keeping a record of the sites from where you are earning your backlinks.
Tools such as Buzzstream, Linkscape and Majestic SEO will help link builders to keep a record of the links they have built. The common practice is to avoid loss rather than drain energy in recovering from those losses. Therefore careful planning and overview can help SEO experts to keep a tab on the relevant backlinks that have been gained over the years.